Why Seddon Digital works the opposite way
If you're here, you've probably noticed something. A competitor keeps showing up above you on Google Maps, or a past SEO agency took your money and sent back nothing but Google Analytics screenshots you couldn't make sense of.
That's the frustrating part. You don't mind paying when you can see what's being done. Seddon Digital works the opposite way to the agencies that burned you. Hilary Chapman builds to Google’s own published rules, not shortcuts, and tells you in plain English exactly what she’s doing and why.
You stay in control the whole way. You own your website and your Google Business Profile outright, and you'll always understand the strategy behind your rankings.
Nine ways we get you found locally
Search Engine Optimisation
Most SEO advice online is shortcuts and guesswork. We work differently. Your SEO is built on Google's own developer documentation and other trusted sources, read cover to cover, not tricks that stop working the next update. We target the terms your local customers type when they're ready to buy, so you show up at the moment they need you.
Local SEO
When someone nearby searches for what you do, you want to be the first name they see. We focus your local SEO on the inner west, Geelong, and the Surf Coast, so nearby customers find and call you first. That means ranking for near me searches in the suburbs where your real work comes from.
Google Business Profile Optimisation
Your Google Business Profile is often the first thing a customer sees, before they ever reach your website. We set it up and optimise it properly: the right categories, your full list of services, real photos, and seeded questions and answers. Hilary reads Google's support docs in full, so your profile is built to what Google asks for.
Google Maps Optimisation
Ranking in the Google Map Pack, the three listings that sit at the top of local results, puts you in front of people ready to act. We improve your map ranking through accurate categories, proximity signals, and business details that stay consistent everywhere. That's how nearby customers find you on Google Maps instead of the competitor down the road.
SEO Audit
Not sure why your rankings have stalled? An SEO audit gives you the answer in plain English. We explain exactly what's holding you back and what to fix first, in order of what matters most. No jargon-filled report that needs translating, just a clear list you can understand and act on.
SEO Copywriting
Keyword-stuffed pages read like a robot wrote them, and customers click away. Our SEO copywriting is written for your clients first, around the topics your clients search for. The words sound natural and explain what you do, while still giving Google the signals it needs to rank you. You get copy that reads well and works hard.
Local Citations Building
When your business name, address, and phone number don't match across the web, Google gets confused and your rankings suffer. We audit your listings and clean them up across directories like Bing Places and TrueLocal. Every citation ends up consistent, so Google trusts your details and shows you more often in local search.
Online Reputation Management
Reviews are often the deciding factor when a local customer picks between you and someone else. We help you collect, monitor, and reply to your Google reviews, so the good ones keep coming and none get missed. Real, local reviews build the trust signals that turn people who are browsing into people who book.
Search here is won street by street
When someone in Footscray, Yarraville, or Williamstown reaches for their phone and searches for a service near them, Google shows the Map Pack first, and most people call one of those three listings. If your competitor sits there and you don't, you're invisible at the exact moment a customer is ready to act.
We serve businesses across the inner west, from Footscray and Seddon out to Altona and Williamstown, and we build your local presence around how people here really search, so you're the name that shows up nearby.
What makes the difference isn't a bigger budget
It's how the work gets done.
Built on the rules, not shortcuts
Hilary reads Google's Search Quality Rater Guidelines and the Google Business Profile support docs cover to cover, then builds to what they genuinely require. One clinical dietitian's site she rebuilt this way moved from page five to page one of Google.
Certified and qualified
Seddon Digital is eBusiness Institute certified in web design and SEO, and Digital Marketer certified in customer value optimisation.
Plain-English reporting
You get clear updates on what was done and what it means, never a folder of Analytics screenshots you have to decode.
Local and owner-led
Your work is handled here in Footscray by Hilary herself, never offshored or handed to an anonymous team.
You keep the keys
You own your website and your Google Business Profile in full, with complete admin access from day one.
Common questions about local SEO
Straight answers, no jargon. If yours is not here, call us and ask.
You own both, in full. We build websites on open-source website architecture such as WordPress and set up your Google Business Profile under your own account, so you keep complete admin access from day one. Nothing is locked to a proprietary platform, and you're free to walk away at any time without losing your site or your listing. Ownership sits with you, always.
Tell us what's happening with your rankings
You've likely been let down before, so this is a conversation, not a sales pitch. Tell us what’s happening with your rankings and your Google Business Profile, and you'll get honest answers in plain English. No lock-in, no jargon.
We'll get back to you within the hour or by 10am the next business day.