About Seddon Digital
Helping Australian service businesses grow online
Built on Experience. Driven by Clarity
Seddon Digital is a Melbourne-based web design and SEO agency helping service businesses grow online.
Founded by Hilary Chapman, who has an executive MBA from the Melbourne Business School, Seddon Digital applies a systematic, evidence-based approach to web design, SEO, and digital marketing strategy.
After years of helping organisations communicate complex ideas simply, Hilary saw how small businesses were being left behind by lack of clarity.
Seddon Digital was created to change that — with clear communication, solid strategy, and best-practice design that delivers measurable results.
Based in Melbourne’s West. Proudly Local
We live, work, shop, and play in Melbourne’s mighty West — and we’re proud members of the Seddon Village Traders and the Australian Web Industry Association (AWIA).
We’ve been service providers for the City of Maribyrnong Business Elevate program, providing digital marketing for local businesses.
Our neighbourhoods — from Seddon and Footscray through to Werribee and Geelong — are full of energy, creativity, and community spirit. Hilary supports West Welcome Wagon, Yellow Ladybugs and Williamstown SLSC Starfish Nippers.
We’re passionate about helping local businesses and the community stand out online and attract more clients in the areas they serve.
Our Promise
At Seddon Digital, we don’t believe in smoke and mirrors — just honest work, clear communication, and steady progress.
We promise to listen carefully, explain clearly, and build with care. Every website and SEO strategy we create is designed to help your business grow online in a way that’s authentic, sustainable, and stress-free.
Education
We believe knowledge empowers. We help clients understand what we’re doing and why — so you can see how your website and SEO support your growth.
Communication
Clear, open communication builds trust. You’ll always know what’s happening and how your site is performing — no jargon, no confusion.
Best Practice
From web design and security to SEO and accessibility, every project meets professional standards. We follow ethical methods that keep your site performing and compliant.
Our Technical Expertise
We combine creativity with technical precision. Seddon Digital is certified by the eBusiness Institute in web design, SEO, and digital marketing, and by Digital Marketer in customer value optimisation and search marketing.
Let’s Build a Website That Ranks, Converts and Performs
Why Choose Seddon Digital
Who We Work With
We partner with service-based businesses across Victoria, including:
Our clients are business owners who want SEO and web design that make sense, follow best practice, and deliver real results.
Where We Work
We proudly serve businesses across Victoria, with a strong focus on Melbourne’s western suburbs, Geelong, the Bellarine Peninsula and the Surf Coast region.
And we’re always happy to help other service business grow online in Victoria and further afield.
