How Future Freight CRC Achieved a 20% Click Through Rate

Future Freight CRC

The Client

Future Freight Cooperative Research Centre (CRC) is a national R&D centre that works with industry, government and research partners to deliver high impact collaborative projects that benefit individual organisations and boost the sector.

Their Challenge

The organisation had no web presence and needed to establish immediate credibility to attract high-value corporate and university partners for a competitive government Cooperative Research Centre (CRC) bid.

Our Solution

Seddon Digital designed and launched a professional minimum viable website to serve as a foundational digital presence, featuring a clear narrative, professional branding, and an easy-to-manage blog for the client’s marketing team.

The Result

The website is a critical tool in the bid preparation process, delivering tangible results by helping bring on more than ten partners to support the CRC bid, achieving a 20% click-through rate from search results.

Client Feedback

Seddon Digital were professional and responsive – full of suggestions but also respectful of client requests & feedback. They made getting the website up easy & as painless as possible. I would definitely go to them again for my next project.