Fireworks Side Gig Grows Into Fully Booked Business

Northern Fireworks

The Client

Northern Fireworks is a Victorian fireworks display company delivering professional pyrotechnic shows for events, councils and venues across key regional and metropolitan locations.

Their Challenge

Northern Fireworks had an unreliable website for what was then a side business, which meant poor visibility in search, limited enquiries and a brand presence that did not reflect the quality or safety of their shows.

Our Solution

We rebuilt the site with a clean, mobile friendly design, clear service pages and strong calls to action, then optimised content and structure around key locations and event types so Northern Fireworks could rank and convert in local search.

The Result

Northern Fireworks is now ranking in the top three and AI search overviews for key locations, with enquiry volume up significantly. The business is fully booked and the owner has been able to leave his job to run the company full time.

Client Feedback

I am so pleased to have worked with Hilary at Seddon Digital. Hilary knows her stuff! I am very impressed with the work she has done for us. Traffic has increased and new enquiries came in from the moment the new web site was launched.