How to create a digital marketing strategy for a small business
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How to create a digital marketing strategy for a small business

Creating marketing strategies for small businesses can feel daunting, especially if you’re more used to adopting new processes as you see them. The problem with this is, you’ll never really know what marketing techniques work for you if you don’t have a set plan. A marketing strategy isn’t just about setting clear goals and objectives;…

How to attract more local customers to your website
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How to attract more local customers to your website

The importance of attracting local customers to a website can sometimes get overlooked – for many people, they think as websites can serve clients around the world, they should serve clients around the world.  But, if you’re a business that works primarily with local customers, you may be asking yourself if it’s possible to just…