If professional marketers know one thing, it’s that blogs are one of the most underrated forms of online promotion that you can include in your marketing strategy. Unfortunately, even the best writers can struggle to achieve good results from their blog content. This is because blog content doesn’t only have to sound good — it…
Creating marketing strategies for small businesses can feel daunting, especially if you’re more used to adopting new processes as you see them. The problem with this is, you’ll never really know what marketing techniques work for you if you don’t have a set plan. A marketing strategy isn’t just about setting clear goals and objectives;…
Hilary Chapman: Hello, we’re here with Fil Strati from TechSeek. These are our top 10 questions. TechSeek provides IT support for small business in Melbourne’s Northwest. And he’s been in business for quite a number of years. So we’ve got an opportunity to ask Fil some burning IT services questions. So Fil, tell us a…
The importance of attracting local customers to a website can sometimes get overlooked – for many people, they think as websites can serve clients around the world, they should serve clients around the world. But, if you’re a business that works primarily with local customers, you may be asking yourself if it’s possible to just…
A website refresh can sound like a daunting process, but what if we told you that it’s much easier than it sounds? Unlike a website redesign, a website refresh aims to keep your brand’s voice relevant and ensure that your website continues to be found by the right audience. Without regularly refreshing your website, your…
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